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Interviews
CIBO_OFFICE_2 R/GA Office Photo Fjord Office prophet_photo Meta Design Office BridgeDesign_30158153_BridgeDesignOffice Elefint Studio LUNAR_officephoto_30158153_sfdw Noise13_OfficeShoot_books O+A_officephoto_30158153_oplusa-452tehama_0168 HermanMiller Office Butchershop Office 2 Echouser Office Fjord Office Frog Office Method Office Cooper Office ROIDNA Office Butchershop LogoButchershop Logo

Can you tell me a little about which product got your studio off the ground?
Black Star Beer was our first major brand we re-launched in 2010.

What’s your studio’s design philosophy?
Simple is Hard. Start with the story you are trying to tell, then style, then concept, then design, build, iterate. Eliminate fear.

What motivates you to do great work?
Our work! It’s all we have or we’d be out of business. Our clients need us and we really come through on that relationship. It is very important to us.

What’s your studio’s superpower?
We are allergic to bullshit. Comes in handy in this business.

What’s the first project your company worked on?
Black Star Beer in 2010 was a tremendous relaunch for Butchershop. Black Star Beer was a little engine that could brand from Whitefish, Montana. Minott Wessinger, brewing legend, believed in us to do some pretty amazing things and we did!

How do you go from concept to finished product?
We stick to a process. It’s the most important thing! Know thy process!

Where does the team find inspiration? How do you keep the team inspired?
I think we are all good collectors and searchers. Everyone has their own way of getting images and examples of things that show what they mean. We also use SLACK and share things everyday on channels like #design #development #office etc. We love siteinspire.com, abduzeedo.com

What keeps you up at night?
Solving clients problems....

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