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Adobe Ignites Employee Innovation with a Red Box

Adobe‘s new internal innovation program aims to ignite creativity and empower employees to get them thinking about fresh ideas. Kickbox is a red box that opens up to reveal various tools employees can use to complete creative projects.

The all-encompassing workshop, that just so happens to be on-the-go, features a $1,000 prepaid credit card to fund their project (free of expense reports or approvals), along with essential supplies to start their journey, and instructions to help guide them.

This innovation program was developed by Adobe’s vice president of creativity, Mark Randall. Since it was introduced last year, over 1,000 participants have received their red boxes and used them to develop a range of projects, apps and product enhancements that might not otherwise have been produced.

employee innovation kickbox adobe employee innovation kickbox adobe

Kickbox’s immersive workshop helps develop and refine employees’ ideas, guided by a six step color-coded process (Inception, Ideate, Improve, Investigate, Iterate, and Infiltrate). Each step has a checklist that needs to be completed in order to advance to the next level.

Participants also get the chance to present their concept to Adobe executives and customers, so they can receive helpful feedback and validation to see whether their idea has potential. Once they complete all six steps, they earn funding to pursue their idea even further, as well as a new box (this time, a blue one).

Kickbox gives employees who aren’t...

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