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Stop Designing for Millennials
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It seems like every company is trying to tap into the Millennial market. And for good reason: this year, Pew is predicting they will overtake the Baby Boomers in number, with around 75 million people in the U.S. under 34. And they are reaching an age of independent consumption, starting to have children, and becoming a presence in the workforce. So when research comes out showing that Millennials behave differently than the rest of the population, it’s no surprise that everyone’s ears perk up. Gallup, for example, recently published survey results that showed 44% of U.S. Millennials believe firms will keep their personal data private all or m ... Read More →

User Story Heuristics: Understanding Agile Requirements
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Summary: Agile emphasizes just-in-time requirements rather than upfront preparation. The requirements person—be it the product owner, business analyst, product manager, or someone else—embodies the understanding of what is needed, and the user story represents the work that needs doing. This article details what user stories are (and what they are not). User stories are probably the most widely used requirements technique in the agile world. This humble little who-what-why template was originally devised in 2001 by a team at Connextra in London, and it quickly gained widespread adoption: As a someone I want to do something So that some result ... Read More →

5 Mind Blowing Improvements to Products You Use Every Single Day
We’re all well aware that new technologies and innovations are revealed on practically a daily basis. We’re all accustomed to our cell phones getting bigger, tablets getting smaller, and televisions being almost as advanced as the former. But what about those simple products that you use every single day. Don’t they deserve an “upgrade” every now and again too? Well there’s good news, here are five innovations on products you’re using everyday, that are going to much using them so much more easy and enjoyable.   1. See-through highlighters How many times have you highlighted too much text, or maybe not enough? With this innovation, that p ... Read More →

Interviews
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Butchershop Logo Can you tell me a little about which product got your studio off the ground? Black Star Beer was our first major brand we re-launched in 2010. What’s your studio’s design philosophy? Simple is Hard. Start with the story you are trying to tell, then style, then concept, then design, build, iterate. Eliminate fear. What motivates you to do great work? Our work! It’s all we have or we’d be out of business. Our clients need us and we really come through on that relationship. It is very important to us. What’s your studio’s superpower? We are allergic to bullshit. Comes in handy in this business. What’s the fi ... Read More →

How to Prevent Design from Killing Your Company
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I designed an award-winning product, but it had production problems that were almost financially catastrophic. I almost killed my company with design. These lessons will prevent you from making the same mistakes. I remember exactly where I was on July 14, 2002. It was my 31st birthday, but that is not why it stands out so clearly in my memory. It stands out because it was the beginning of a personal odyssey that would take ten years, represent the steepest learning curve that I have ever climbed, and teach me—a designer—that design can kill your company. I spent my birthday at the largest annual gathering of sex product manufacturers in Nort ... Read More →

OpenIDEO SF Meet-up: Design Thinking Challenge with Social Impact - Refugee Education
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Human-Centered Design - Design Thinking - Social Innovation - Open Innovation Join education experts, human-centered designers and innovators to design improved learning opportunities for refugees around the world. Read more about the challenge here. Refreshment and snacks will be provided. On June 11th, we will collaboratively refine the most promising ideas and then focus on testing them with end users. You will have an opportunity to practice your prototyping skills. The Challenge Process: OpenIDEO tackles each social issue via a challenge, a three to five month collaborative process that focuses our attention on the topic and creates a s ... Read More →

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