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How to be a Better Entrepreneur: Pretend You're a Scientist
How can you be successful as an entrepreneur? The question hounds the full-time, venture-backed techie and the part-time freelancer alike. Two recent studies look at the success of each group, and they bear a strikingly similar result.  To be a successful entrepreneur, you should think like a scientist.  In other words, experiment Instead of looking at each day of work as an all-or-nothing milestone on the road to success or failure, think of it as a series of experiments.  "Entrepreneurship is fundamentally about experimentation because the knowledge required to be successful cannot be known in advance." Looking at venture-backed firms, Pr ... Read More →

Questioning Everything and Relating to Users are Key Branding Strategies
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Questioning Everything and Relating to Users are Key Branding Strategies As part of an ongoing series, PSFK will be chatting with alumni from the School of Visual Arts (SVA) Masters in Branding program. We spoke with former student now User Experience Consultant at IBM Randy Gregory on why branding is more important now than ever, and how the simple piece of advice “don’t make Tumblr bullshit” inspired him to propose 100 ways to improve the New York City subway system. What made you decide to enroll in the Master’s in Branding program? What is it about our current society that makes branding so important? I had hit a point in my career where ... Read More →

How an Entrepreneur's Passion Can Destroy a Startup
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Stephen Webster Call it the paradox of entrepreneurship: The very thing it takes to start a business often ends up destroying it. I've spent the past 15 years researching people who start companies, and there's a consistent theme among the 16,000 founders I've analyzed. It's passion. Founders believe in their ideas so strongly they throw aside comfortable jobs and risk their life savings to chase their dreams. They have such contagious enthusiasm they can convince others to sign on, whether it's co-founders or venture investors or early-adopting customers. But that's the positive side of passion. Another constant I've seen is that if there's ... Read More →

Changing the way business decisions are made
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We believe that social data has unlimited value, and near limitless application. Today, we’re taking an important step toward unleashing this value through a new relationship with IBM. This alliance will let enterprises incorporate Twitter data into their decision-making through an established set of IBM tools, solutions and consulting services. From a data perspective, Twitter represents an enormous public archive of human thought that captures the ideas, opinions and debates taking place around the world on almost any topic at any moment in time. While companies have long listened to what their customers are saying on Twitter, complex enter ... Read More →

Satellite Dishes Can Turn Toxic Waste From Fracking Into Clean Water
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Satellite Dishes Can Turn Toxic Waste From Fracking Into Clean Water In the past few years, earthquakes in Oklahoma have been on the mysterious rise—the state has had more earthquakes than even California. Why? One big fat finger has been pointed at fracking, in which toxic wastewater is injected into wells that can leak and lubricate faults. We clearly need a better solution for this wastewater, and that solution may involve satellite dishes. Epiphany Solar Water Systems in Pennsylvania has taken three ordinary 8-foot satellite dishes and covered them in a shiny reflective coating. If you're thinking these silvery contraptions look like solar ... Read More →

Shifting from Recycling to a Circular Economy
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05 Nov 15:00 GMT - 05 Nov 16:00 GMT You'll need to sign up for the Disruptive Innovation Festival to attend this event This video content will be released at the scheduled date and time. Earlier this year, young designers submitted their entries to an OpenIDEO competition sponsored by Coca-Cola.  The challenge was to nudge people to incorporate better recycling habits into their daily routines at home.  Participants were asked to consider which tools, campaigns or services might be designed to support habit changes that stick. Recycling is fine, but if we want to move towards a circular economy, we need to go beyond recycling. The video is ho ... Read More →

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