When I taught entrepreneurship at Cal Lutheran University, I invited Rob Powells, one of the founders of Rocket Fizz, to speak about how he raised funds for his growing startup. He told my class a story that will be familiar to anyone who’s ever launched a business: dozens of banks rejected him for loans.
What he said next, however, surprised me. Fizz’s founders raised the money to start what is now a very successful business by buying a Chinese product and reselling for a profit here in the U.S.
In fact, they didn’t just raise money, they made a killing!
I thought I knew every possible way to raise startup capital, but I’d never hear
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